Becoming a Talkable Brand: How Customer Touchpoints Lead to Customer Talking Points

Becoming a Talkable Brand: How Customer Touchpoints Lead to Customer Talking Points

The most endearing and enduring retailers connect with customers in the most surprisingly meaningful ways. Most of these ways are invisible to the consumer’s eye. (But not to a CrackerJack Marketer’s eye.) The smartest marketers understand any and every place a customer can “touch” a company is an opportunity to spark conversations and form connections with customers.

Expect a fast-paced webinar loaded with examples galore of actionable best practice advice on how to engage and encourage customers to tell others about brands they find talkable.

Key takeaways from this webinar will include:

• Marketers don’t decide what gets talked about, customers decide.
• Long-lasting word of mouth is more about living a company’s culture every day than delivering upon a heavy-up marketing plan.
• Every employee is actually a member of the marketing department.
• Plus, oodles of ideas on making word of mouth happen to spark conversations leading to higher sales.

All attendees will receive a detailed PDF summary of the webinar.